Not sure what the IAF is trying to accomplish, but apparently, they are engaged in using fear as a way to justify their existence. Ludicrous. If the IAF "leadership" believes this kind of negative, dark marketing campaign is the proper way to promote itself, they are much more clueless than I thought. An organization that is supposed to be on the top of the management system accreditation food chain should not be as somber as these videos portray. I wonder if organizations such as ANAB, UKAS, RvA and some other global accreditation bodies were consulted before this type of videos were released.