I would strongly disagree with your assessment. I worked with a firm that had a Customer Service department that kept track of the number of calls answered per hour, the average call time, the average wait time, etc. They obviously thought that managing those times was important. I have seen here in the last 2-3 weeks a repair center manager asking specific questions about mapping his process, mention of office processes time study data, and references to this article
https://www.ad-mkt-review.com/public_html/air/ai200611.html and how tackling the white collar sector is a task vital to the survival of business.
I have worked at other firms that have addressed some of the soft issues like purchase orders. We mapped the original process, identified area of waste and streamlined the process to yield a cut of approximately 50% in delivery time. The firm that I am with at the moment tracks time for ECO's. Date initiated to date approved. The process is mapped and routinely evaluated to see if there are areas for improvement.
I don't find the notion of looking at service industry processes ludicrous at all.