Interesting take, Sidney. I read what you say, but don't entirely go along with it.
I know, many times, I feel like the lone wolf, totally ISO-lated from my counterparts in the certification sector. I shout and scream that, instead of a
customer's satisfaction survey, Quality Digest (or any other publication), should do a registrant's customer satisfaction survey on value of certificates. Because THIS is what will indicate the long term sustainability of management system certification.
Having come from a supply chain management position to the CB world, I don't see any difference in the relationship. My suppliers provided parts and services which were, ultimately, passed on to our customers, in much the same way as the certification is represented 'down stream' - so is there any real difference?
Just the fact that a CB must satisfy their customers WHILE complying with accreditation requirements, makes for a very different relationship in my opinion. There are CLEAR conflicting points between the accreditation mandates and customer expectations. A simple example is the amount of time an audit team should spend at the site, during an audit. CB's have to balance both stakeholder expectations. In my personal opinion, due to the competitive nature of the certification business, CB's, in general, are excessively focused on the immediate paying customers and, to an extent, disregarding the expectations of other stakeholders. Some of the questioning about the integrity of the 3rd party certification concept can be attributed to this aspect, if you ask me.
Does a registrant company's customer really care that much about who their supplier chooses? If so, then I'd wager certain CB's would have been forced out a while ago!
I am sure you have noticed that, since it's inception, the Aerospace ICOP scheme has disapproved a number of CB's. The Automotive IATF scheme has significantly reduced the number of CB's involved in the process, compared to the previous QS-9000 certification scheme. To me, it shows that the Industry realized that some CB's could not add to the solution and had to be removed from the process.
Also, since certification is no longer as significant a differentiator, surely the biggest benefit from using a CB must be internally to the registrant company?
I don't subscribe to the idea that certification should be considered an attribute. Just like a college degree is not. Some make you earn it. Others are
sold given to you, irrespective of you deserving it, or not. I wish the users of management system certificates would be more educated about the process, the players, the rules, etc. Only educated users of certificates will keep suppliers accountable to their choice of CB's and the impact to them, the customers. It seems that a lot of "educating" is necessary out there. The IAF, for example, had held,
3 Industry Days, so far. To me, these events are a clear attempt to educate users of certificates on issues that they need to be knowledgeable about.