I think the inclusion of "risk" will bring quality into the real world - where in many cases it has always been.
For example, many organizations use
FMEA to identify and mitigate the risks in their designs. Supply chain management, too, is often risk-based; insisting on duplicate suppliers is an element of risk management.
Further, risk management was in the old standard, but disguised in arcane language as "preventive action" that was often misunderstood.
I think the inclusion of "risk" will in some cases enable quality to get alongside real business practice and, in so doing, win management commitment where previously it was lacking.
For example, some believe as Deming and Crosby preached, that quality is meeting customer requirements. Which is fine, except some business leaders know that if they take a few shortcuts on quality of product and service, they can get to market faster, capture market share, and fix quality later. To some quality people that's anathema, yet it's a common business strategy. The business leaders are acknowledging the risk of poor customer satisfaction and betting they'll win in the long run. With the new ISO 9001, the risk can be put on the risk register and managed with everyone's buyin - including quality's - instead of hoping the CEO gets it right.
Risk isn't always negative, even though it's uncertain. Semiconductor companies bet their existence on Moore's Law (bang for the buck doubles every 18 months). So do their clients. It's not certain, but it's worked for several decades. The opportunity for some is to design products now that won't work until, in 18 months time, more power comes along. Waiting for the more powerful product is less risky in a technical sense, but more risky because competitors that took the gamble will get market share first.
For technology companies there's single and dual sourcing: if you know your competitors are always safe and use multi-sourced components, you might have an opportunity to get ahead by using something innovative, newly patented, and only available from one source. You use risk management to decide whether to take the risk and if so, how to manage it. Long term, for example, you might ask (or if you're big enough, demand) that your supplier license the technology to alternative suppliers. The semiconductor industry license eachother's products, so they all earn money from innovation and at the same time mitigate supplier risks.
Another example. Many are taking the opportunity to manufacture in low cost areas like China - but there are well-known risks attached, which they have to mitigate.
Another example: there are reportedly concerns over information security and the possibility of problems with Huawei products which, some think might be used by the Chinese to spy on the West. The UK telecom provider BT has historically bought a lot of Huawei product (because it's cheap) and claims to be proactively managing the security risks - which BT claim are not an issue.
The new ISO 9001 will enable such risks and opportunities to be managed within the QMS (which for some they always were) and bring quality people into the loop.
For some of us, that will mean letting go of "quality means meeting customer requirements" in favour of, maybe, "quality means meeting customer requirements - eventually."
Just 2c
Pat